It takes time and knowledge to achieve top rankings in major search engines, and this is why pay per click search engines are becoming more and more popular. With them, you pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. You then set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword, and as an advertiser you only need to pay if the searcher clicks on your link.
The huge advantage of Pay Per Click Advertising is that you pay only when someone actually visits your site.
There are hundreds of pay-per-click search engines
on the Internet, but most of them have no traffic at all, and will be of no benefit to you, whilst others can bring you tons of traffic. The pay-per-click search engine
provider with most searches is without question Yahoo! Search Marketing
. They provide search results at several major search engines including Yahoo!, Ebay, Infospace, AltaVista, and many others.
Three Major Search Engine for pay-per-click are as follows
1. Yahoo! Search Marketing
Cost-per-click (CPC) Advertising
is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from paise to Rs200 per click or more in the most competitive industries. If you don't know what you are doing, you could easily waste your time and money. That’s why your CPC advertising and management is best handled by the professionals at Shahnet. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your CPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. CPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 paise per click, Google starts at 5 paise per click (higher for most keywords), LookSmart starts at 15 paise per click and so on. You will have to specify the maximum monthly expenditure for each keyword.(The per click are just approximation)
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