Next step is taking a close look at your competition: What does everyone seem to have? What good ideas are some using that others may be overlooking? How are they using keywords for search engine optimization? What are their calls to action, if any? How are they converting traffic?

Then we take a look at which keywords are most appropriate for your target market. You may ask, "What does this have to do with website design?" A lot. We're not just designing for aesthetics, we're strategically designing for communication. Whatever those keywords may be have a definite impact on your website's communication design and effectiveness.

Using the competitive and keyword analysis, we structure your website in a manner that has the most impact on getting you ranked in the search engines. We prioritize and place your content in a hierarchy that best presents the information at hand.

NOW, we get down to designing the look and feel of the website. All the while bearing in mind usability factors that allow people to find your information as quickly and efficiently as possible and convert into the desired action - a sale, lead, whitepaper download, or whatever the desired action is for visitors to your website.

The final product is a great looking, appropriate, strategic, very professional search engine friendly website design that helps to drive your business.